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Our Story
Gerald and Mairead Mackle are seasoned entrepreneurs who have spent decades building impactful, values-driven businesses. Gerald, with a strong background in agricultural innovation and renewable energy, invested in a ranch in Kingsbury, Texas in the 1990s, envisioning a more sustainable future for farming. At the same time, Mairead established Tarasis Enterprises, leading transformative initiatives across housing, health, and social care. Together, they embody a belief that business can be a force for good, guided by family values and a spirit of innovation. Their latest venture—Kingsbury —reflects this ethos: developing the world’s best premium Irish beef, produced at net carbon zero through renewable energy and a circular model that repurposes agricultural waste. With carefully selected genetics and a strict feeding programme, Kingsbury beef is highly marbled, rich in healthy omega-3s, and a true example of innovation at its finest.
Through Research and Time, Gerald and Mairead, sought out experts within the field of ruminant nutrition, meat quality and supply chain integration in this field.
A well balanced team Headed By Allan Morris bringing together skill sets ranging from business to beef, it was unanimously agreed that they would work together to produce “The World’s Best Beef” with innovative, eco-conscious approaches as the backbone of the business in order to set new standards for Wagyu beef quality.
Allan Morris, our General Manager, has been a driving force in gourmet beef production for over 30 years. Renowned for his expertise, he has played a pivotal role in creating some of the most iconic Irish beef brands that are now celebrated on a global stage.
A master butcher and dedicated advocate for Irish agriculture and food, Allan brings his passion and vision to our company. His focus is on advancing our supply chain and production processes while proudly representing our brand on the global stage.